Presidential candidate Mike Huckabee’s advertisements have been rather interesting this primary campaign. First there was “Believe” an ad that ran in both Iowa and New Hampshire. The ad caught the attention of the media because of the inclusion of the on screen title “CHRISTIAN LEADER” when it ran in Iowa, but not in New Hampshire.

In his most recent ad “What really matters” Huckabee pretends to get above the fray and issue a nonpolitical holiday greeting.

There are two problems with this. First, Huckabee’s political message has simply been that he is a Christian, and that is why you should vote for him. So in reminding you of ‘what really matters’ this season, be it holiday or political, he staying perfectly on message.

Second, there is a not so subliminal message:

In the ad the camera pans slowly from right to left, and for 19 seconds of the 30 second advertisement the brightly lit white shelves of a cabinet form a big white cross. You know who ever created this ad was well aware of this, as they added a neat pile of Christmas tree ornaments as to make it obvious that it is a shelf that just happens to looks like a cross, rather than a cross outright.

It seems to me the problem is that his ads are not political enough. We’re electing the next Commander-in-Chief, not Pastor-in-Chief.

Update: I see a few minutes after I posted this that Matt Drudge has a link to the video with the headline: “HUCKABEE AD FEATURES FLOATING ‘CROSS’… DEVELOPING…“

I guess I wasn’t the only one who noticed.